Demand & Acquisition
Affiliate and partner programs built for incremental growth.
We build and manage affiliate, content-commerce, referral and strategic partner programs that reward new customers — not partners who intercept sales you would have made anyway.
Affiliate & Partner Marketing, the Solved way
Affiliate programs drift toward coupon and cashback sites that take credit for existing demand. We design programs around incrementality: commission structures that reward new customers and higher-value orders, recruitment of quality content and creator partners, and clear policies that protect margin.
For B2B companies, we build partner and referral programs with technology partners, resellers and consultants — complete with co-marketing plays, enablement and partner-sourced pipeline tracking.
What’s included
Everything it takes. Nothing it doesn’t.
Scoped to your goals — engage the full program or the pieces you need.
Program strategy
Network or platform selection, partner mix and commission architecture.
Partner recruitment
Content publishers, creators, loyalty and B2B partners sourced and onboarded.
Incrementality controls
Tiered commissions, new-customer bonuses and coupon governance.
Content commerce
Placement strategy with editorial and review publishers.
B2B & referral programs
Reseller, referral and technology partner programs with co-marketing.
Partner reporting
Partner-level contribution, margin and incrementality analysis.
How we run it
From first call to compounding results.
- 01
Assess
Review program economics and partner contribution.
- 02
Restructure
Reset commissions, policies and partner tiers.
- 03
Recruit
Targeted recruitment of high-value partners.
- 04
Grow
Ongoing activation, promotions and performance management.
What we measure
Held to numbers that matter.
Platforms we work in
Fluent in your stack.
Free demand & acquisition review
Let’s see what Affiliate & Partner Marketing could do for you.
Book a free growth audit. A specialist reviews your current program and shows you the highest-impact fixes.
Reply within one business day
FAQ
Affiliate & Partner Marketing FAQs
Something else on your mind? Ask us directly — a strategist replies within one business day.
Should we use an affiliate network or an in-house platform?
It depends on your partner mix and resources. Networks offer reach; platforms such as Impact or Partnerize offer more control. We recommend based on your goals and margin structure.
How do you stop affiliates from poaching existing customers?
With tiered commissions, new-customer incentives, coupon governance, attribution rules and regular partner audits.
Do you run B2B partner programs?
Yes — referral, reseller and technology partner programs, including partner enablement and co-marketing.
Start here
Tell us what you’re solving.
Three quick steps. A strategist — not a salesperson — replies within one business day with next steps.
- Free, no-obligation review of your current program
- Clear recommendations, sized by impact
- Recommendations that are yours to keep