Demand & Acquisition
Paid search managed for profit, not platform metrics.
We run Google and Microsoft Ads with the discipline of someone who pays the bill — structuring accounts around margin, feeding the algorithms the right signals and cutting what does not pay back.
Paid Search (PPC), the Solved way
Modern paid search is a game of inputs. Automated bidding and Performance Max reward advertisers who feed them clean conversion data, profit-aware values, strong creative and well-structured product feeds — and punish those who do not. We engineer those inputs.
Our team has managed large paid media programs across retail, B2B, consumer and financial services, and restructures regularly unlock major gains in return on ad spend. We bring the same rigor to every account, regardless of size.
What’s included
Everything it takes. Nothing it doesn’t.
Scoped to your goals — engage the full program or the pieces you need.
Account architecture
Campaign structure built around margin, intent and product economics.
Bidding & value strategy
Profit-based conversion values, offline conversion imports and smart bidding guardrails.
Performance Max & Shopping
Feed-driven campaigns with asset groups, audience signals and search-term controls.
Keyword & query management
Continuous mining, negatives and match-type strategy to eliminate waste.
Ad copy & landing pages
Responsive search ad testing and dedicated landing pages built for conversion.
Incrementality testing
Geo and holdout tests to prove what paid search truly adds.
How we run it
From first call to compounding results.
- 01
Audit
Account, tracking and feed audit with quick wins in week one.
- 02
Rebuild
Restructure campaigns, conversion values and audiences.
- 03
Optimize
Weekly optimization and monthly testing roadmap.
- 04
Prove
Incrementality tests and profit reporting reconciled with finance.
What we measure
Held to numbers that matter.
Platforms we work in
Fluent in your stack.
Free demand & acquisition review
Let’s see what Paid Search could do for you.
Book a free growth audit. A specialist reviews your current program and shows you the highest-impact fixes.
Reply within one business day
FAQ
Paid Search FAQs
Something else on your mind? Ask us directly — a strategist replies within one business day.
What is your minimum ad spend for paid search?
We work with a wide range of budgets. For most businesses, a monthly media budget of a few thousand dollars or more allows enough data for automated bidding to perform well.
Do you take a percentage of ad spend?
We prefer flat or tiered management fees so our incentives stay tied to your efficiency, not your spend. Performance components are available where tracking is reliable.
Will we own our ad accounts?
Always. Your accounts, data and creative belong to you, and we work inside them with your permissions.
Can you manage Microsoft Ads as well as Google?
Yes, along with Shopping, YouTube, Demand Gen and Performance Max campaigns.
Start here
Tell us what you’re solving.
Three quick steps. A strategist — not a salesperson — replies within one business day with next steps.
- Free, no-obligation review of your current program
- Clear recommendations, sized by impact
- Recommendations that are yours to keep