Brand & Creative
Identities that look like they mean it.
We create distinctive visual identities and design systems — logo, typography, color, imagery and guidelines — that make your brand recognizable everywhere it appears.
Brand Identity & Design, the Solved way
Distinctive brand assets are among the most valuable things a company owns: they make every impression work harder and every dollar of media more memorable. We design identities that are both distinctive and practical — built to scale across websites, ads, packaging, presentations and products.
Identity work at Solved always follows strategy. We know what the brand needs to communicate, to whom and against which competitors before we draw a single letter.
What’s included
Everything it takes. Nothing it doesn’t.
Scoped to your goals — engage the full program or the pieces you need.
Logo & wordmark
Primary, secondary and icon marks designed for every size and surface.
Visual identity system
Typography, color, layout, imagery and graphic language.
Design system
Components and templates for web, social, ads and presentations.
Packaging & print
Packaging, signage and printed materials where relevant.
Brand guidelines
Clear, usable guidelines for internal teams and partners.
Rollout support
Asset libraries, templates and launch across touchpoints.
How we run it
From first call to compounding results.
- 01
Strategy
Confirm positioning, audience and competitive context.
- 02
Explore
Multiple creative routes, presented with rationale.
- 03
Refine
Develop the chosen route into a complete system.
- 04
Deliver
Final files, guidelines, templates and rollout.
What we measure
Held to numbers that matter.
Platforms we work in
Fluent in your stack.
Free brand & creative review
Let’s see what Brand Identity & Design could do for you.
Book a free growth audit. A specialist reviews your current program and shows you the highest-impact fixes.
Reply within one business day
FAQ
Brand Identity & Design FAQs
Something else on your mind? Ask us directly — a strategist replies within one business day.
How long does a brand identity project take?
Most identity projects take six to ten weeks, including strategy confirmation, exploration, refinement and guidelines.
Do we need brand strategy before identity?
Yes. If you do not have clear positioning, we start with a focused brand strategy phase so the identity has something meaningful to express.
What files do we receive?
Vector masters, web and print formats, favicon and app icons, templates and complete brand guidelines.
Start here
Tell us what you’re solving.
Three quick steps. A strategist — not a salesperson — replies within one business day with next steps.
- Free, no-obligation review of your current program
- Clear recommendations, sized by impact
- Recommendations that are yours to keep