Data, Tech & Operations
Measurement your CFO will believe.
We rebuild tracking, attribution and reporting so marketing decisions rest on numbers finance trusts — from server-side data collection to marketing mix modeling and incrementality tests.
Analytics, Attribution & Measurement, the Solved way
Every platform claims credit for the same sale. Privacy changes have degraded tracking. And most dashboards report activity instead of outcomes. The result is budget decisions made on faith. We fix measurement from the ground up.
Our team has rebuilt measurement for organizations of every size — attribution that exposes the real drivers of each funnel, and dashboards leadership teams actually run the business on.
What’s included
Everything it takes. Nothing it doesn’t.
Scoped to your goals — engage the full program or the pieces you need.
Tracking implementation
GA4, Google Tag Manager, server-side tagging and conversion APIs, properly governed.
Data pipeline & warehouse
Marketing, CRM and commerce data unified in BigQuery, Snowflake or your warehouse.
Attribution modeling
Multi-touch and data-driven attribution tailored to your sales cycle.
Marketing mix modeling
Statistical models that estimate channel contribution and optimal budget allocation.
Incrementality testing
Geo holdouts and lift tests that prove causal impact.
Dashboards & AI analytics
Executive and operating dashboards, plus governed AI assistants for self-serve answers.
How we run it
From first call to compounding results.
- 01
Audit
Tracking, data quality and reporting review.
- 02
Rebuild
Implement tracking and data pipelines correctly.
- 03
Model
Attribution, MMM and testing framework.
- 04
Operationalize
Dashboards, cadences and budget decision rules.
What we measure
Held to numbers that matter.
Platforms we work in
Fluent in your stack.
Free data, tech & operations review
Let’s see what Analytics, Attribution & Measurement could do for you.
Book a free growth audit. A specialist reviews your current program and shows you the highest-impact fixes.
Reply within one business day
FAQ
Analytics, Attribution & Measurement FAQs
Something else on your mind? Ask us directly — a strategist replies within one business day.
Is multi-touch attribution still reliable?
It is useful but incomplete given privacy limits. We combine attribution with marketing mix modeling and incrementality testing so decisions rest on more than one view.
Do we need a data warehouse?
Not always. For smaller companies, well-configured GA4 and CRM reporting may be enough. As channels and data sources multiply, a warehouse becomes the most reliable foundation.
Can you build dashboards in our existing BI tool?
Yes — Looker Studio, Power BI, Tableau, Looker or custom dashboards, depending on your stack.
Start here
Tell us what you’re solving.
Three quick steps. A strategist — not a salesperson — replies within one business day with next steps.
- Free, no-obligation review of your current program
- Clear recommendations, sized by impact
- Recommendations that are yours to keep