Demand & Acquisition
Paid social where the creative does the targeting.
On today’s social platforms, creative is the targeting. We pair a high-velocity creative testing engine with clean signal and disciplined budgets across Meta, TikTok, LinkedIn, Pinterest and beyond.
Paid Social Advertising, the Solved way
Algorithms now find your buyers for you — if you give them enough distinct, high-quality creative and accurate conversion signals. We run paid social as a creative and data discipline: structured testing of concepts, hooks and formats; server-side tracking; and budgets that scale only what is proven.
We manage paid social for consumer brands chasing efficient new-customer growth and for B2B companies using LinkedIn and Meta to reach buying committees. Same principles, very different playbooks.
What’s included
Everything it takes. Nothing it doesn’t.
Scoped to your goals — engage the full program or the pieces you need.
Creative strategy & testing
A structured pipeline of concepts, angles, hooks and formats, tested weekly.
Account structure
Simplified, algorithm-friendly campaign architecture with budget guardrails.
Signal engineering
Conversions API, server-side tagging and value optimization for accurate learning.
Audience strategy
Broad, lookalike, interest and first-party audiences — used where they add value.
Platform expansion
Disciplined tests on TikTok, Pinterest, Snapchat, Reddit and LinkedIn.
Incrementality & MMM inputs
Conversion-lift and geo tests to measure true contribution.
How we run it
From first call to compounding results.
- 01
Audit
Account, creative and signal audit with an immediate action list.
- 02
Foundation
Rebuild tracking, structure and the creative testing framework.
- 03
Test & scale
Weekly creative sprints and budget shifts toward proven winners.
- 04
Expand
New platforms and formats once the core engine is efficient.
What we measure
Held to numbers that matter.
Platforms we work in
Fluent in your stack.
Free demand & acquisition review
Let’s see what Paid Social Advertising could do for you.
Book a free growth audit. A specialist reviews your current program and shows you the highest-impact fixes.
Reply within one business day
FAQ
Paid Social Advertising FAQs
Something else on your mind? Ask us directly — a strategist replies within one business day.
Do you produce the ad creative?
Yes. Our creative team produces static, motion and UGC-style video, and we also work with your in-house team or creators.
How many creatives do we need?
Enough to keep learning. For most consumer brands, that means several new concepts each week; B2B programs can succeed with fewer, stronger assets.
Which platform should we start with?
Usually the one where your buyers already are and where you can generate signal fastest — often Meta for consumer brands and LinkedIn for B2B. We recommend a sequence after the audit.
Start here
Tell us what you’re solving.
Three quick steps. A strategist — not a salesperson — replies within one business day with next steps.
- Free, no-obligation review of your current program
- Clear recommendations, sized by impact
- Recommendations that are yours to keep